Launch offer: presentation website from €300 and -20% on the START Digital package until 31 December 2026
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MATEGEO INTERNATIONAL
Digital Marketing

Vocea Dorohoi – online publication for the north of the county

A news portal dedicated to Dorohoi and the surrounding communes, launched from scratch and grown through local content and social media distribution.

Vocea Dorohoi

Vocea Dorohoi · 2024

Media & local news · Dorohoi, România

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voceadorohoi.ro
Vocea Dorohoi – online publication for the north of the county – Vocea Dorohoi
About the project

Vocea Dorohoi was born from the need for a publication that consistently covers the north of Botoșani county, an area the county press only reached sporadically.

We started from the proven Vocea Botoșani platform and adapted it for a two-person newsroom: a simplified category structure, quick publishing from a phone, optimised photo galleries and direct integration with the publication's social pages. The site runs on the same infrastructure we administer, which keeps costs down and guarantees the same level of uptime.

For growth, we built a local SEO strategy around the names of towns, institutions and events in the area, plus a Facebook presence with distribution into community groups. The result is a publication that became the reference source for Dorohoi news in under a year.

The challenge

Launching a new publication with no initial audience in a sparsely populated area with a limited promotion budget.

The solution

A reused platform, shared infrastructure costs, local SEO focused on geographic keywords and organic distribution in the area's online communities.

Digital Marketing

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