Ads Campaign Setup & Optimisation
One-off professional setup of your Google, Meta or TikTok Ads accounts, with tracking and campaigns ready to launch.
What it is
Not every business needs monthly management. If you have someone in-house who can monitor campaigns, or you simply want to start correctly, the setup service delivers an account built to the standards of a Google Partner, Meta Business Partner and TikTok Marketing Partner for a one-off fee of EUR 149. We install conversion tracking, structure the campaigns, write the ads, set audiences and budgets, then hand over the account with clear management instructions. The media budget is paid directly to the platform from your own account.
Benefits
- Avoid the most common budget-burning mistakes: missing tracking, generic keywords, audiences that are far too broad
- Start with a structure you can scale without rebuilding everything
- Conversions are measured correctly from day one, in GA4 and in the ads platform
- You receive documentation and a training session for your team
- Switch to monthly management at any time, with no re-setup costs
How we work
In a 45-minute session we clarify objectives, budget and landing page. Within 3-5 working days we configure Google Tag Manager, GA4, the Meta pixel with Conversions API or the TikTok pixel, then build the campaigns: Search and Performance Max for Google, Advantage+ or manual campaigns for Meta, Spark Ads or In-Feed for TikTok. We launch them together and monitor the first seven days, making the initial adjustments. At the end we hand over the account, a management guide and a weekly checklist. Optionally, we offer an optimisation audit after 30 days.
Who it's for
- Businesses with an in-house person who can monitor campaigns
- Start-ups that want to test a channel before committing to a monthly plan
- Companies with existing accounts that need restructuring
- Founders who want to understand how their ads actually work
What's included
- Google Tag Manager and GA4 setup with conversion events
- Meta pixel + Conversions API or TikTok pixel installation
- Campaign, ad group and audience structure
- Ad copywriting and creative selection
- Budget, bidding and scheduling setup
- Seven-day post-launch monitoring
- Management guide and training session
How we work
- 1
45-minute brief and account access
- 2
Tracking installation and verification
- 3
Campaign and ad build
- 4
Launch and seven-day monitoring
- 5
Account handover, guide and training
Deliverables
Recommended packages
Packages that already include Ads Campaign Setup & Optimisation or complement it, with fixed prices and clear deliverables.
Ads START
For businesses that want customers from Google or Meta this month, on a controlled budget.
Subscription · excl. VAT
We manage one platform of your choice – Google Ads or Meta Ads – as an official partner, with conversions set up correctly from the start. We optimise weekly, test new creatives and report cost per lead, not just clicks.
- One platform of your choice: Google Ads or Meta Ads (Facebook + Instagram)
- Account, conversion and audience set-up – free with a 6-month subscription
- Up to 3 active campaigns structured by objective
- Ads created by us: copy, static visuals and 1 short video
- Weekly optimisation of bids, keywords and audiences
- Irrelevant-traffic exclusions and click-fraud protection
- Monthly report: cost per lead, conversions, budget recommendations
- Recommended media budget: from EUR 300/month (paid directly to the platform)
Marketing PRO
For SMEs that want a complete marketing team for the cost of a part-time salary.
Subscription · excl. VAT
Google Ads, Meta Ads, social media and local SEO combined in one plan, coordinated by a dedicated account manager. You get a weekly report, a monthly strategy meeting and a free audit at the start so you know exactly where we begin.
- Google Ads + Meta Ads managed by certified specialists
- Social media: 16 posts + 12 stories + 2 reels per month
- Local SEO: Google Business Profile, reviews, 2 SEO articles/month
- Free SEO + Ads audit and a 90-day marketing plan at the start
- Campaign landing pages (up to 2 per quarter) included
- Full tracking: GA4, Tag Manager, Meta Pixel + CAPI
- Dedicated account manager, weekly report, monthly strategy meeting
- E-mail marketing: 2 newsletters/month to your customer base
- Recommended media budget: from EUR 600/month
Related services
Services from the same division that clients usually combine with this one.
Frequently asked questions
Didn't find your answer? Message us on WhatsApp or use the contact form.
What ad budget do I need for a campaign to make sense?+
For a local business, a budget of 300-500 EUR per month on Google or Meta is enough for measurable results; for eCommerce or nationwide campaigns we recommend at least 1,000 EUR per month. The ad budget is paid directly to the platform from your own account, and our management fee starts at 149 EUR per month. We tell you honestly from the outset if the budget is too small for the objective.
How long until SEO delivers results?+
The first technical improvements show within 4-6 weeks, rankings for local keywords rise visibly in 3-4 months, and for competitive nationwide terms the realistic horizon is 6-12 months. This is why our SEO subscriptions have a recommended minimum term of 6 months and include monthly reports with rankings, traffic and conversions, so you can see exactly what is happening.
Does the ad account belong to me or to the agency?+
Always yours. We create or take over the Google Ads, Meta Business and TikTok for Business accounts in your company's name and receive only management access through our partner accounts. If we part ways, you keep the account, the campaign history, the audiences and the pixels, with no dependency on us.
What do I receive from you every month?+
A clear report with the results that matter to you: calls, forms, orders, cost per lead or per order compared with the previous month, plus a plain-language summary of what we did and what comes next. For the PRO and ELITE packages we also schedule a monthly 30-45 minute meeting; with every package you have an online dashboard with real-time data.
Ready to take your business to the next level?
Get a free analysis and a concrete proposal within 24 business hours. No obligations.
Social START
For local businesses that want active, consistent, professional pages without hiring in-house.
Subscription · excl. VAT
We run Facebook and Instagram for you: a monthly editorial calendar, 12 posts created by our designers, stories and message replies during business hours. Every month ends with a clear report on what worked and what comes next.
- Facebook + Instagram (TikTok or LinkedIn optional)
- 12 posts/month: graphics, copywriting, hashtags
- 8 stories/month and 1 short reel from your footage
- Editorial calendar approved by you before publishing
- Comment and message replies during business hours (Mon–Fri)
- Page set-up/optimisation, Meta Business Suite and contact buttons
- Monthly report with reach, engagement and recommendations
- No long-term contract – month to month
Request this package