Marketing Strategy & Digital Audit
A complete audit of your online presence and a 12-month marketing plan with clear budgets, channels and KPIs.
What it is
The marketing strategy is the document that decides where every euro goes and why. We start with a full digital audit: website, speed and technical SEO, existing Google Ads and Meta Ads accounts, Google Business Profile, social media, email and tracking. We analyse your direct competitors, the keywords you are losing traffic on and the channels your customers actually use. The result is a 12-month plan with measurable objectives, budgets per channel and an execution calendar you can run with us or with your in-house team.
Benefits
- See exactly what works and what burns budget without results
- Clear priorities: what we do in the first 30, 90 and 365 days
- Realistic budgets calibrated for SMEs in Romania and the Republic of Moldova
- KPIs defined from day one: cost per lead, ROAS, organic traffic, conversion rate
- Access to real benchmarks from our portfolio as a Google Partner, Meta Business Partner and TikTok Marketing Partner
How we work
The audit takes 5-7 working days and starts with access to your accounts (GA4, Search Console, Ads, Meta Business Suite). We use Semrush, Screaming Frog, Looker Studio and platform data to build a complete picture. We present the findings in a 60-minute session, then deliver the final document with concrete recommendations, campaign examples and budget estimates. The fee is fixed at EUR 249, and if you choose to implement the plan with us we deduct it from your first management contract.
Who it's for
- SMEs that have tried digital marketing without clear results
- Companies launching a product or entering a new market
- Businesses spending over EUR 500/month on promotion that want control over spend
- Managers who need a concrete plan for their in-house team
What's included
- Technical SEO and site-speed audit
- Review of existing Google Ads, Meta Ads and TikTok Ads accounts
- Competitive analysis across 3-5 direct competitors
- Target audience and persona definition
- Channel plan with recommended monthly budgets
- 12-month execution calendar
- KPI set and tracking dashboard in Looker Studio
- 60-minute presentation and Q&A session
How we work
- 1
Initial brief and account access
- 2
Technical, content and campaign audit
- 3
Competitive and market analysis
- 4
Building the plan and budgets
- 5
Presentation, final document and implementation plan
Deliverables
Recommended packages
Packages that already include Marketing Strategy & Digital Audit or complement it, with fixed prices and clear deliverables.
Ads START
For businesses that want customers from Google or Meta this month, on a controlled budget.
Subscription · excl. VAT
We manage one platform of your choice – Google Ads or Meta Ads – as an official partner, with conversions set up correctly from the start. We optimise weekly, test new creatives and report cost per lead, not just clicks.
- One platform of your choice: Google Ads or Meta Ads (Facebook + Instagram)
- Account, conversion and audience set-up – free with a 6-month subscription
- Up to 3 active campaigns structured by objective
- Ads created by us: copy, static visuals and 1 short video
- Weekly optimisation of bids, keywords and audiences
- Irrelevant-traffic exclusions and click-fraud protection
- Monthly report: cost per lead, conversions, budget recommendations
- Recommended media budget: from EUR 300/month (paid directly to the platform)
Marketing PRO
For SMEs that want a complete marketing team for the cost of a part-time salary.
Subscription · excl. VAT
Google Ads, Meta Ads, social media and local SEO combined in one plan, coordinated by a dedicated account manager. You get a weekly report, a monthly strategy meeting and a free audit at the start so you know exactly where we begin.
- Google Ads + Meta Ads managed by certified specialists
- Social media: 16 posts + 12 stories + 2 reels per month
- Local SEO: Google Business Profile, reviews, 2 SEO articles/month
- Free SEO + Ads audit and a 90-day marketing plan at the start
- Campaign landing pages (up to 2 per quarter) included
- Full tracking: GA4, Tag Manager, Meta Pixel + CAPI
- Dedicated account manager, weekly report, monthly strategy meeting
- E-mail marketing: 2 newsletters/month to your customer base
- Recommended media budget: from EUR 600/month
Related services
Services from the same division that clients usually combine with this one.
Frequently asked questions
Didn't find your answer? Message us on WhatsApp or use the contact form.
What ad budget do I need for a campaign to make sense?+
For a local business, a budget of 300-500 EUR per month on Google or Meta is enough for measurable results; for eCommerce or nationwide campaigns we recommend at least 1,000 EUR per month. The ad budget is paid directly to the platform from your own account, and our management fee starts at 149 EUR per month. We tell you honestly from the outset if the budget is too small for the objective.
How long until SEO delivers results?+
The first technical improvements show within 4-6 weeks, rankings for local keywords rise visibly in 3-4 months, and for competitive nationwide terms the realistic horizon is 6-12 months. This is why our SEO subscriptions have a recommended minimum term of 6 months and include monthly reports with rankings, traffic and conversions, so you can see exactly what is happening.
Does the ad account belong to me or to the agency?+
Always yours. We create or take over the Google Ads, Meta Business and TikTok for Business accounts in your company's name and receive only management access through our partner accounts. If we part ways, you keep the account, the campaign history, the audiences and the pixels, with no dependency on us.
What do I receive from you every month?+
A clear report with the results that matter to you: calls, forms, orders, cost per lead or per order compared with the previous month, plus a plain-language summary of what we did and what comes next. For the PRO and ELITE packages we also schedule a monthly 30-45 minute meeting; with every package you have an online dashboard with real-time data.
Ready to take your business to the next level?
Get a free analysis and a concrete proposal within 24 business hours. No obligations.
Social START
For local businesses that want active, consistent, professional pages without hiring in-house.
Subscription · excl. VAT
We run Facebook and Instagram for you: a monthly editorial calendar, 12 posts created by our designers, stories and message replies during business hours. Every month ends with a clear report on what worked and what comes next.
- Facebook + Instagram (TikTok or LinkedIn optional)
- 12 posts/month: graphics, copywriting, hashtags
- 8 stories/month and 1 short reel from your footage
- Editorial calendar approved by you before publishing
- Comment and message replies during business hours (Mon–Fri)
- Page set-up/optimisation, Meta Business Suite and contact buttons
- Monthly report with reach, engagement and recommendations
- No long-term contract – month to month
Request this package