Illustration & Custom Graphics
Illustrations, mascots, iconography, infographics and patterns drawn specifically for your brand, from EUR 80 per piece, with exclusive rights.
What it is
Custom illustration gives your brand a visual language nobody else has: instead of the stock photos your competitors also use, you get drawings created for your message, audience and tone. We produce editorial illustrations for websites and blogs, mascots for brands and campaigns, iconography sets consistent with your identity, infographics for reports and social media, patterns for packaging and printed materials, illustrations for app interfaces (onboarding, empty states, errors), stylised maps and drawn corporate portraits. The illustrators in our Botoșani studio work in vector (Adobe Illustrator, Figma) and raster (Procreate, Photoshop), and printed materials featuring your illustrations are produced through our verified partner Vizual Print, with delivery across Romania and Europe.
Benefits
- Real differentiation: a visual style customers associate only with your brand
- Consistency across website, app, social media, print and packaging
- Scalable vector files (AI, SVG, PDF) and transparent PNGs, ready to use anywhere
- Exclusive rights transferred in full: the illustrations will never be resold to another client
- A library of elements that grows over time, with reduced rates for additional pieces
How we work
We define the style together (line, colour, level of detail, tone) based on a moodboard and your identity, then propose 2-3 stylistic directions on a test illustration. Once the direction is chosen, we sketch each piece in pencil for approval, then finish it in colour. Two revision rounds are included per illustration. For large sets (iconography, interface illustrations) we first build a style guide so every piece is consistent whenever it is created. Typical turnaround is 3-5 working days for one illustration and 2-3 weeks for a complete set.
Who it's for
- IT and SaaS companies wanting illustrations for their website and app
- Consumer brands needing a mascot or patterns
- Publications, publishers and content agencies
- Businesses wanting infographics and iconography for reports and presentations
What's included
- Editorial illustrations for website, blog and social media
- Brand mascots and campaign characters
- Iconography sets consistent with your identity
- Infographics and data visualisations
- Patterns for packaging, textiles and print
- Illustrations for app interfaces and onboarding
- Style guide for large sets
- 2 revision rounds included per piece
How we work
- 1
Moodboard and style definition
- 2
2-3 stylistic directions on a test illustration
- 3
Pencil sketches for approval
- 4
Colour finishing and revisions
- 5
Export and delivery in every format
Deliverables
Recommended packages
Packages that already include Illustration & Custom Graphics or complement it, with fixed prices and clear deliverables.
Brand Kit
For new businesses or a quick rebrand: a professional logo and the essentials, in 7 days.
One-time payment · excl. VAT
Three logo directions, two revision rounds and final files in every format you need for web, print and social media. You also receive a short usage guide so the brand looks consistent wherever it appears.
- Brand brief and analysis of your direct competitors
- 3 logo concepts, 2 revision rounds
- Variants: horizontal, vertical, monochrome, favicon
- Colour palette and licensed font pairing
- Final files: SVG, PDF, PNG, JPG (RGB and CMYK)
- Business card and e-mail signature design
- Social media kit: avatar, Facebook/LinkedIn cover, post template
- Brand usage guide (4 pages)
- Delivered in 7 working days
Brand Kit PRO
For companies that want a complete identity, with a brand manual and print-ready materials.
One-time payment · excl. VAT
A complete visual identity, from positioning strategy and logo to a 20+ page brand manual, stationery, presentation templates and social media assets. Everything your team needs to communicate consistently without calling a designer for every piece.
- Positioning workshop (2 hours): values, tone, brand promise
- 5 logo concepts, 3 revision rounds, variants and sub-brands
- 20+ page brand manual: logo, colours, typography, imagery, rules
- Full stationery: business card, letterhead, envelope, folder, stamp
- PowerPoint / Google Slides template (15 layouts)
- Social media kit: 12 post + story templates editable in Canva
- E-mail signature, avatar and covers for every platform
- Custom iconography (10 icons) and a brand pattern
- Source files (AI, Figma) and full ownership rights
- Delivered in 14 working days
Video Pack
For businesses that want a presentation video plus short social content, from a single shoot.
One-time payment · excl. VAT
A full shooting day at your premises with a professional crew and equipment, from which we deliver a 60–90 second presentation video and 6 short clips for Reels, TikTok and YouTube Shorts. Script, voice-over, subtitles and 20 edited photos included.
- Script and storyboard approved before the shoot
- 1 shooting day (up to 8 hours) with camera operator, 4K camera, lighting, drone
- 60–90 second presentation video with professional editing and colour grading
- 6 vertical clips (15–30 sec) for Reels, TikTok, Shorts
- Professional voice-over in RO or EN and licensed music
- Subtitles and versions for every platform (16:9, 9:16, 1:1)
- 20 edited photos from the shooting day
- 2 revision rounds on the edit
- Delivered within 10 working days of the shoot
Related services
Services from the same division that clients usually combine with this one.
Frequently asked questions
Didn't find your answer? Message us on WhatsApp or use the contact form.
What does a visual identity package include?+
The basic Brand Kit (249 EUR) includes a logo in 3 variants, colour palette, fonts, business card and source files in every format (AI, SVG, PDF, PNG). Brand Kit PRO (449 EUR) adds the brand manual, social media templates, e-mail signature, letterhead and a set of mock-ups. Delivery takes 7-10 working days, with two rounds of revisions included.
Do you handle printing and installation too, or just the design?+
Everything. We work with partner printers and manufacturers (including Vizual Print) for printed materials, large-format printing, signage, illuminated signs and vehicle wraps, and in Botoșani and the surrounding area we carry out the installation with our own team. You receive a single quote covering design, production and installation, and a single delivery date.
How long does a photo shoot or a video spot take?+
A product or corporate photo shoot takes half a day to a full day, and you receive the edited photos within 5-7 days. A 30-60 second video spot (Video Pack, 449 EUR) involves one shooting day and 7-10 days of editing, with two rounds of changes. We travel with our equipment across the Moldova region, and for the rest of the country and Italy we schedule consolidated shooting days.
Can I use the logo and materials without restrictions?+
Yes. After the final payment, the usage rights to the logo, graphic materials, photos and videos produced for you are transferred entirely to your company, for any channel and duration, in Romania and abroad. The only exception is third-party licensed fonts and elements, for which you receive clear licensing guidance.
Ready to take your business to the next level?
Get a free analysis and a concrete proposal within 24 business hours. No obligations.