YouTube Ads & Video Advertising
Video campaigns on YouTube and the Google network: Skippable In-Stream, Shorts, Demand Gen and video remarketing.
What it is
YouTube is the world's second-largest search engine and the platform where Romanians spend the most time after TikTok. The service covers Skippable and Non-Skippable In-Stream campaigns, six-second Bumper Ads, YouTube Shorts, Demand Gen (combining YouTube, Discover and Gmail) and conversion-focused Video Action Campaigns. We manage everything from Google Ads, as a Google Partner, with tracking integrated into GA4. The media budget is paid directly to Google, and our management fee is fixed, from EUR 149/month. Video production can be handled by our advertising production division.
Benefits
- Cost per view of a few cents, paying only when the user watches beyond 30 seconds
- Intent targeting: people who recently searched on Google for your products
- Remarketing to those who watched a video or visited the website
- Formats for every objective: awareness, consideration, conversion
- Integration with Search and Performance Max campaigns for a complete funnel
How we work
We define the objective and audience, then decide which formats fit: Bumper for awareness, In-Stream for consideration, Video Action for leads and sales. If you have no video material, we produce 6, 15 and 30-second spots adapted for YouTube, with a hook in the first five seconds before the Skip button. We configure audiences (custom intent, in-market, remarketing) and launch with a test across 2-3 spot variants. We optimise weekly on view rate, cost per conversion and frequency. The monthly Looker Studio report includes performance per spot and per audience.
Who it's for
- Brands launching products that need rapid awareness
- Online shops with products that sell better when demonstrated on video
- B2B companies with complex services that need explaining
- Local businesses that want visibility in their city through geographic targeting
What's included
- In-Stream, Bumper, Shorts, Demand Gen and Video Action campaigns
- Custom intent, in-market and video remarketing audiences
- 6, 15 and 30-second spot production (optional)
- A/B testing on hooks and spot variants
- Conversion tracking in GA4 and Google Ads
- Integration with Search and Performance Max campaigns
- Monthly report with view rate and cost per conversion
How we work
- 1
Objective, audience and format selection
- 2
Video spot production or adaptation
- 3
Audience and tracking setup
- 4
Launch and spot variant testing
- 5
Weekly optimisation and reporting
Deliverables
Recommended packages
Packages that already include YouTube Ads & Video Advertising or complement it, with fixed prices and clear deliverables.
Ads START
For businesses that want customers from Google or Meta this month, on a controlled budget.
Subscription · excl. VAT
We manage one platform of your choice – Google Ads or Meta Ads – as an official partner, with conversions set up correctly from the start. We optimise weekly, test new creatives and report cost per lead, not just clicks.
- One platform of your choice: Google Ads or Meta Ads (Facebook + Instagram)
- Account, conversion and audience set-up – free with a 6-month subscription
- Up to 3 active campaigns structured by objective
- Ads created by us: copy, static visuals and 1 short video
- Weekly optimisation of bids, keywords and audiences
- Irrelevant-traffic exclusions and click-fraud protection
- Monthly report: cost per lead, conversions, budget recommendations
- Recommended media budget: from EUR 300/month (paid directly to the platform)
Marketing PRO
For SMEs that want a complete marketing team for the cost of a part-time salary.
Subscription · excl. VAT
Google Ads, Meta Ads, social media and local SEO combined in one plan, coordinated by a dedicated account manager. You get a weekly report, a monthly strategy meeting and a free audit at the start so you know exactly where we begin.
- Google Ads + Meta Ads managed by certified specialists
- Social media: 16 posts + 12 stories + 2 reels per month
- Local SEO: Google Business Profile, reviews, 2 SEO articles/month
- Free SEO + Ads audit and a 90-day marketing plan at the start
- Campaign landing pages (up to 2 per quarter) included
- Full tracking: GA4, Tag Manager, Meta Pixel + CAPI
- Dedicated account manager, weekly report, monthly strategy meeting
- E-mail marketing: 2 newsletters/month to your customer base
- Recommended media budget: from EUR 600/month
Related services
Services from the same division that clients usually combine with this one.
Frequently asked questions
Didn't find your answer? Message us on WhatsApp or use the contact form.
What ad budget do I need for a campaign to make sense?+
For a local business, a budget of 300-500 EUR per month on Google or Meta is enough for measurable results; for eCommerce or nationwide campaigns we recommend at least 1,000 EUR per month. The ad budget is paid directly to the platform from your own account, and our management fee starts at 149 EUR per month. We tell you honestly from the outset if the budget is too small for the objective.
How long until SEO delivers results?+
The first technical improvements show within 4-6 weeks, rankings for local keywords rise visibly in 3-4 months, and for competitive nationwide terms the realistic horizon is 6-12 months. This is why our SEO subscriptions have a recommended minimum term of 6 months and include monthly reports with rankings, traffic and conversions, so you can see exactly what is happening.
Does the ad account belong to me or to the agency?+
Always yours. We create or take over the Google Ads, Meta Business and TikTok for Business accounts in your company's name and receive only management access through our partner accounts. If we part ways, you keep the account, the campaign history, the audiences and the pixels, with no dependency on us.
What do I receive from you every month?+
A clear report with the results that matter to you: calls, forms, orders, cost per lead or per order compared with the previous month, plus a plain-language summary of what we did and what comes next. For the PRO and ELITE packages we also schedule a monthly 30-45 minute meeting; with every package you have an online dashboard with real-time data.
Ready to take your business to the next level?
Get a free analysis and a concrete proposal within 24 business hours. No obligations.
Social START
For local businesses that want active, consistent, professional pages without hiring in-house.
Subscription · excl. VAT
We run Facebook and Instagram for you: a monthly editorial calendar, 12 posts created by our designers, stories and message replies during business hours. Every month ends with a clear report on what worked and what comes next.
- Facebook + Instagram (TikTok or LinkedIn optional)
- 12 posts/month: graphics, copywriting, hashtags
- 8 stories/month and 1 short reel from your footage
- Editorial calendar approved by you before publishing
- Comment and message replies during business hours (Mon–Fri)
- Page set-up/optimisation, Meta Business Suite and contact buttons
- Monthly report with reach, engagement and recommendations
- No long-term contract – month to month
Request this package