Digital PR & Communications
Online press coverage, releases that get published and mentions that build authority, including for SEO.
What it is
Digital PR means getting your brand into publications your customers read and that Google considers trustworthy. The service includes communication strategy, writing and distributing press releases, relationships with journalists and editors, sponsored articles in relevant publications, positioning founders as experts (interviews, opinion pieces, podcasts) and crisis communication. Through our partnerships with Vocea Botoșani, Vocea Dorohoi and Vocea Chișinău we have direct access to the local press in Botoșani and the Republic of Moldova, and the network extends to national and niche publications. Pricing starts at EUR 290 per campaign.
Benefits
- Credibility that advertising cannot buy: "as featured in..."
- Links from authoritative publications that lift SEO rankings
- Founders and managers become recognised voices in the industry
- Controlled messaging at sensitive moments: launches, changes, incidents
- Press content reusable across social media, website and sales materials
How we work
Together we define the stories worth telling: launches, results, studies, key hires, community involvement. We write releases in journalistic format with quotes, data and visual material, then distribute them to a list of journalists and publications selected for relevance, not en masse. We negotiate sponsored placements where organic coverage is not guaranteed and track every appearance. For expert positioning, we pitch topics to editors and prepare interview materials. The campaign report includes the list of appearances, estimated audience, links obtained and advertising value equivalent.
Who it's for
- Companies launching new products, services or locations
- Founders who want to become recognised industry voices
- Firms that need authoritative links for SEO
- Organisations with community projects or EU-funded initiatives to communicate
What's included
- Communication strategy and story calendar
- Press release writing in journalistic format
- Distribution to selected journalists and publications
- Sponsored articles in relevant publications
- Direct access to the local press in Botoșani and Chișinău
- Expert positioning: interviews, opinion pieces, podcasts
- Crisis communication and prepared messaging
- Report with appearances, audience and links obtained
How we work
- 1
Identifying stories and key messages
- 2
Writing releases and materials
- 3
Distribution and press relations
- 4
Sponsored placements and tracking
- 5
Campaign report
Deliverables
Recommended packages
Packages that already include Digital PR & Communications or complement it, with fixed prices and clear deliverables.
Ads START
For businesses that want customers from Google or Meta this month, on a controlled budget.
Subscription · excl. VAT
We manage one platform of your choice – Google Ads or Meta Ads – as an official partner, with conversions set up correctly from the start. We optimise weekly, test new creatives and report cost per lead, not just clicks.
- One platform of your choice: Google Ads or Meta Ads (Facebook + Instagram)
- Account, conversion and audience set-up – free with a 6-month subscription
- Up to 3 active campaigns structured by objective
- Ads created by us: copy, static visuals and 1 short video
- Weekly optimisation of bids, keywords and audiences
- Irrelevant-traffic exclusions and click-fraud protection
- Monthly report: cost per lead, conversions, budget recommendations
- Recommended media budget: from EUR 300/month (paid directly to the platform)
Marketing PRO
For SMEs that want a complete marketing team for the cost of a part-time salary.
Subscription · excl. VAT
Google Ads, Meta Ads, social media and local SEO combined in one plan, coordinated by a dedicated account manager. You get a weekly report, a monthly strategy meeting and a free audit at the start so you know exactly where we begin.
- Google Ads + Meta Ads managed by certified specialists
- Social media: 16 posts + 12 stories + 2 reels per month
- Local SEO: Google Business Profile, reviews, 2 SEO articles/month
- Free SEO + Ads audit and a 90-day marketing plan at the start
- Campaign landing pages (up to 2 per quarter) included
- Full tracking: GA4, Tag Manager, Meta Pixel + CAPI
- Dedicated account manager, weekly report, monthly strategy meeting
- E-mail marketing: 2 newsletters/month to your customer base
- Recommended media budget: from EUR 600/month
Related services
Services from the same division that clients usually combine with this one.
Frequently asked questions
Didn't find your answer? Message us on WhatsApp or use the contact form.
What ad budget do I need for a campaign to make sense?+
For a local business, a budget of 300-500 EUR per month on Google or Meta is enough for measurable results; for eCommerce or nationwide campaigns we recommend at least 1,000 EUR per month. The ad budget is paid directly to the platform from your own account, and our management fee starts at 149 EUR per month. We tell you honestly from the outset if the budget is too small for the objective.
How long until SEO delivers results?+
The first technical improvements show within 4-6 weeks, rankings for local keywords rise visibly in 3-4 months, and for competitive nationwide terms the realistic horizon is 6-12 months. This is why our SEO subscriptions have a recommended minimum term of 6 months and include monthly reports with rankings, traffic and conversions, so you can see exactly what is happening.
Does the ad account belong to me or to the agency?+
Always yours. We create or take over the Google Ads, Meta Business and TikTok for Business accounts in your company's name and receive only management access through our partner accounts. If we part ways, you keep the account, the campaign history, the audiences and the pixels, with no dependency on us.
What do I receive from you every month?+
A clear report with the results that matter to you: calls, forms, orders, cost per lead or per order compared with the previous month, plus a plain-language summary of what we did and what comes next. For the PRO and ELITE packages we also schedule a monthly 30-45 minute meeting; with every package you have an online dashboard with real-time data.
Ready to take your business to the next level?
Get a free analysis and a concrete proposal within 24 business hours. No obligations.
Social START
For local businesses that want active, consistent, professional pages without hiring in-house.
Subscription · excl. VAT
We run Facebook and Instagram for you: a monthly editorial calendar, 12 posts created by our designers, stories and message replies during business hours. Every month ends with a clear report on what worked and what comes next.
- Facebook + Instagram (TikTok or LinkedIn optional)
- 12 posts/month: graphics, copywriting, hashtags
- 8 stories/month and 1 short reel from your footage
- Editorial calendar approved by you before publishing
- Comment and message replies during business hours (Mon–Fri)
- Page set-up/optimisation, Meta Business Suite and contact buttons
- Monthly report with reach, engagement and recommendations
- No long-term contract – month to month
Request this package