Conversion Rate Optimisation (CRO)

What it is

CRO is the discipline that turns more visitors into customers without increasing your traffic budget. If your site converts at 1% and we bring it to 2%, you have doubled sales on the same ad spend. The service combines data analysis from GA4, session recordings and heatmaps (Microsoft Clarity, Hotjar), customer interviews and decision-psychology principles to identify exactly where you lose people: the product page, the form, the basket, the checkout. We then test hypotheses through A/B tests and implement what wins. Pricing starts at EUR 290 per audit and optimisation project.

Benefits

• Better return on every euro spent on Google Ads, Meta Ads or SEO
• Decisions based on real data, not opinions about design
• Shorter forms, clearer offers, trust built at every step
• A/B tests that prove impact before anything changes permanently
• Improvements implemented directly by our IT division, with no middlemen

How we work

We start with a CRO audit of the highest-impact pages: the homepage, service or product pages, forms and checkout. We analyse GA4 funnels, watch recorded sessions in Clarity and identify friction: slow loading, unclear messaging, missing social proof, unnecessary fields. We prioritise hypotheses by impact and effort, then build variants and test them through Google Tag Manager or testing platforms. Each test runs until statistical significance. We deliver a results report, implement the winning variants and propose the next testing cycle.