LinkedIn Ads B2B
Qualified B2B leads through LinkedIn Ads: targeting by job title, industry and company, Lead Gen Forms and retargeting.
What it is
LinkedIn is the only platform where you can reach the procurement director of a factory, the CFO of a retail chain or the founders of start-ups that need your services directly. Our service covers Sponsored Content, Lead Gen Forms, Message Ads, Document Ads and retargeting based on website visits or content interactions. Cost per click is higher than on other platforms, but lead quality justifies the investment for companies with an average contract value above EUR 2,000. The media budget is paid directly to LinkedIn; the management fee is fixed, from EUR 199/month.
Benefits
- Precise targeting: job function, seniority, industry, company size, account lists
- Lead Gen Forms pre-filled from profile data, converting 2-3 times better than landing pages
- Account-Based Marketing: target company lists uploaded directly into the platform
- Lead integration with your CRM (HubSpot, Pipedrive, Zoho) via Zapier or natively
- Retargeting to people who visited the site or opened a document
How we work
We install the Insight Tag for tracking and audiences, define the target audience with your sales team and build 2-3 content offers (guides, case studies, webinars) that are worth a decision-maker's contact details. Campaigns start with a 2-3 week test across formats and messages, then we concentrate the budget on the combinations with the best cost per qualified lead. Leads flow automatically into the CRM, and each month we review with sales how many turned into meetings and proposals. Reporting is delivered in Looker Studio.
Who it's for
- B2B companies with an average contract value above EUR 2,000
- Software, consultancy, manufacturing and logistics firms
- Companies recruiting specialists or managers
- Exporters targeting decision-makers in other EU countries
What's included
- Insight Tag installation and conversion setup
- Sponsored Content, Document Ads and Message Ads campaigns
- Lead Gen Forms integrated with your CRM
- Targeting by function, industry, company size and ABM lists
- Retargeting on site visitors and content interactions
- Content offer creation: guides, case studies, webinars
- A/B testing on messages and formats
- Monthly report with cost per qualified lead
How we work
- 1
Ideal customer profile definition with the sales team
- 2
Tracking, audiences and CRM integration
- 3
Content offer and ad creation
- 4
2-3 week test across formats and messages
- 5
Optimisation and monthly reporting
Deliverables
Recommended packages
Packages that already include LinkedIn Ads B2B or complement it, with fixed prices and clear deliverables.
Ads START
For businesses that want customers from Google or Meta this month, on a controlled budget.
Subscription · excl. VAT
We manage one platform of your choice – Google Ads or Meta Ads – as an official partner, with conversions set up correctly from the start. We optimise weekly, test new creatives and report cost per lead, not just clicks.
- One platform of your choice: Google Ads or Meta Ads (Facebook + Instagram)
- Account, conversion and audience set-up – free with a 6-month subscription
- Up to 3 active campaigns structured by objective
- Ads created by us: copy, static visuals and 1 short video
- Weekly optimisation of bids, keywords and audiences
- Irrelevant-traffic exclusions and click-fraud protection
- Monthly report: cost per lead, conversions, budget recommendations
- Recommended media budget: from EUR 300/month (paid directly to the platform)
Marketing PRO
For SMEs that want a complete marketing team for the cost of a part-time salary.
Subscription · excl. VAT
Google Ads, Meta Ads, social media and local SEO combined in one plan, coordinated by a dedicated account manager. You get a weekly report, a monthly strategy meeting and a free audit at the start so you know exactly where we begin.
- Google Ads + Meta Ads managed by certified specialists
- Social media: 16 posts + 12 stories + 2 reels per month
- Local SEO: Google Business Profile, reviews, 2 SEO articles/month
- Free SEO + Ads audit and a 90-day marketing plan at the start
- Campaign landing pages (up to 2 per quarter) included
- Full tracking: GA4, Tag Manager, Meta Pixel + CAPI
- Dedicated account manager, weekly report, monthly strategy meeting
- E-mail marketing: 2 newsletters/month to your customer base
- Recommended media budget: from EUR 600/month
Related services
Services from the same division that clients usually combine with this one.
Frequently asked questions
Didn't find your answer? Message us on WhatsApp or use the contact form.
What ad budget do I need for a campaign to make sense?+
For a local business, a budget of 300-500 EUR per month on Google or Meta is enough for measurable results; for eCommerce or nationwide campaigns we recommend at least 1,000 EUR per month. The ad budget is paid directly to the platform from your own account, and our management fee starts at 149 EUR per month. We tell you honestly from the outset if the budget is too small for the objective.
How long until SEO delivers results?+
The first technical improvements show within 4-6 weeks, rankings for local keywords rise visibly in 3-4 months, and for competitive nationwide terms the realistic horizon is 6-12 months. This is why our SEO subscriptions have a recommended minimum term of 6 months and include monthly reports with rankings, traffic and conversions, so you can see exactly what is happening.
Does the ad account belong to me or to the agency?+
Always yours. We create or take over the Google Ads, Meta Business and TikTok for Business accounts in your company's name and receive only management access through our partner accounts. If we part ways, you keep the account, the campaign history, the audiences and the pixels, with no dependency on us.
What do I receive from you every month?+
A clear report with the results that matter to you: calls, forms, orders, cost per lead or per order compared with the previous month, plus a plain-language summary of what we did and what comes next. For the PRO and ELITE packages we also schedule a monthly 30-45 minute meeting; with every package you have an online dashboard with real-time data.
Ready to take your business to the next level?
Get a free analysis and a concrete proposal within 24 business hours. No obligations.
Social START
For local businesses that want active, consistent, professional pages without hiring in-house.
Subscription · excl. VAT
We run Facebook and Instagram for you: a monthly editorial calendar, 12 posts created by our designers, stories and message replies during business hours. Every month ends with a clear report on what worked and what comes next.
- Facebook + Instagram (TikTok or LinkedIn optional)
- 12 posts/month: graphics, copywriting, hashtags
- 8 stories/month and 1 short reel from your footage
- Editorial calendar approved by you before publishing
- Comment and message replies during business hours (Mon–Fri)
- Page set-up/optimisation, Meta Business Suite and contact buttons
- Monthly report with reach, engagement and recommendations
- No long-term contract – month to month
Request this package