Analytics, Tracking & Reporting
GA4, Google Tag Manager, Conversions API and Looker Studio dashboards configured correctly, so you know exactly what makes money.
What it is
Without correct data, every marketing decision is a guess. The analytics service sets up from scratch or repairs your measurement infrastructure: Google Analytics 4 with events and conversions, Google Tag Manager with a clean data layer, server-side tracking where necessary, Meta Conversions API, TikTok Events API, Google Ads Enhanced Conversions and integration with Search Console and the ad platforms. Everything comes together in a Looker Studio dashboard you open on Monday morning to see leads, sales and cost per channel. Pricing starts at EUR 149 per project.
Benefits
- Every conversion correctly attributed to the channel and campaign that generated it
- Data resilient to cookie blocking and iOS restrictions through server-side tracking
- GDPR consent handled correctly through Consent Mode v2
- One dashboard for management instead of six platforms open in tabs
- Automated weekly or monthly reports delivered by email
How we work
We audit the existing configuration: what is measured, what is missing, what is duplicated. Together we define the measurement plan: the primary conversions (order, form, call, WhatsApp), micro-conversions and relevant custom dimensions. We implement through Google Tag Manager with a documented data layer, then verify every event in DebugView and Events Manager. We configure Consent Mode v2 alongside the cookie banner. Finally we build the Looker Studio dashboard, connected to GA4, Google Ads, Meta Ads, Search Console and, where relevant, to the CRM or the shop database. We deliver full implementation documentation.
Who it's for
- Companies investing in ads without knowing exactly what works
- Online shops whose GA4 sales figures differ from the platform's
- New websites that need correct tracking from launch
- Managers who want one clear report rather than six platforms
What's included
- GA4 setup with events, conversions and custom dimensions
- Google Tag Manager with a documented data layer
- Server-side tracking and Consent Mode v2
- Meta Conversions API, TikTok Events API, Enhanced Conversions
- eCommerce integration: WooCommerce, Shopify, PrestaShop, custom
- Looker Studio dashboard with data from every channel
- Automated scheduled reports by email
- Full implementation documentation
How we work
- 1
Tracking audit and measurement plan
- 2
GTM, GA4 and conversion API implementation
- 3
Consent Mode and event verification
- 4
Looker Studio dashboard build
- 5
Documentation and training
Deliverables
Recommended packages
Packages that already include Analytics, Tracking & Reporting or complement it, with fixed prices and clear deliverables.
Ads START
For businesses that want customers from Google or Meta this month, on a controlled budget.
Subscription · excl. VAT
We manage one platform of your choice – Google Ads or Meta Ads – as an official partner, with conversions set up correctly from the start. We optimise weekly, test new creatives and report cost per lead, not just clicks.
- One platform of your choice: Google Ads or Meta Ads (Facebook + Instagram)
- Account, conversion and audience set-up – free with a 6-month subscription
- Up to 3 active campaigns structured by objective
- Ads created by us: copy, static visuals and 1 short video
- Weekly optimisation of bids, keywords and audiences
- Irrelevant-traffic exclusions and click-fraud protection
- Monthly report: cost per lead, conversions, budget recommendations
- Recommended media budget: from EUR 300/month (paid directly to the platform)
Marketing PRO
For SMEs that want a complete marketing team for the cost of a part-time salary.
Subscription · excl. VAT
Google Ads, Meta Ads, social media and local SEO combined in one plan, coordinated by a dedicated account manager. You get a weekly report, a monthly strategy meeting and a free audit at the start so you know exactly where we begin.
- Google Ads + Meta Ads managed by certified specialists
- Social media: 16 posts + 12 stories + 2 reels per month
- Local SEO: Google Business Profile, reviews, 2 SEO articles/month
- Free SEO + Ads audit and a 90-day marketing plan at the start
- Campaign landing pages (up to 2 per quarter) included
- Full tracking: GA4, Tag Manager, Meta Pixel + CAPI
- Dedicated account manager, weekly report, monthly strategy meeting
- E-mail marketing: 2 newsletters/month to your customer base
- Recommended media budget: from EUR 600/month
Related services
Services from the same division that clients usually combine with this one.
Frequently asked questions
Didn't find your answer? Message us on WhatsApp or use the contact form.
What ad budget do I need for a campaign to make sense?+
For a local business, a budget of 300-500 EUR per month on Google or Meta is enough for measurable results; for eCommerce or nationwide campaigns we recommend at least 1,000 EUR per month. The ad budget is paid directly to the platform from your own account, and our management fee starts at 149 EUR per month. We tell you honestly from the outset if the budget is too small for the objective.
How long until SEO delivers results?+
The first technical improvements show within 4-6 weeks, rankings for local keywords rise visibly in 3-4 months, and for competitive nationwide terms the realistic horizon is 6-12 months. This is why our SEO subscriptions have a recommended minimum term of 6 months and include monthly reports with rankings, traffic and conversions, so you can see exactly what is happening.
Does the ad account belong to me or to the agency?+
Always yours. We create or take over the Google Ads, Meta Business and TikTok for Business accounts in your company's name and receive only management access through our partner accounts. If we part ways, you keep the account, the campaign history, the audiences and the pixels, with no dependency on us.
What do I receive from you every month?+
A clear report with the results that matter to you: calls, forms, orders, cost per lead or per order compared with the previous month, plus a plain-language summary of what we did and what comes next. For the PRO and ELITE packages we also schedule a monthly 30-45 minute meeting; with every package you have an online dashboard with real-time data.
Ready to take your business to the next level?
Get a free analysis and a concrete proposal within 24 business hours. No obligations.
Social START
For local businesses that want active, consistent, professional pages without hiring in-house.
Subscription · excl. VAT
We run Facebook and Instagram for you: a monthly editorial calendar, 12 posts created by our designers, stories and message replies during business hours. Every month ends with a clear report on what worked and what comes next.
- Facebook + Instagram (TikTok or LinkedIn optional)
- 12 posts/month: graphics, copywriting, hashtags
- 8 stories/month and 1 short reel from your footage
- Editorial calendar approved by you before publishing
- Comment and message replies during business hours (Mon–Fri)
- Page set-up/optimisation, Meta Business Suite and contact buttons
- Monthly report with reach, engagement and recommendations
- No long-term contract – month to month
Request this package