Franchising & Network Expansion
We turn your business into a replicable concept: operations manual, financial model, franchise agreement and franchisee recruitment strategy.
What it is
If you have a concept that works – a restaurant, a salon, a repair shop, a school, a store – franchising is the way to multiply it with the capital and energy of other entrepreneurs while keeping control of the brand and standards. Our franchising consultancy covers everything needed to launch a network: assessing franchisability, structuring the offer (entry fee, royalties, marketing contribution), the operations manual, the franchise agreement compliant with Romanian law (Government Ordinance 52/1997 as amended) and EU law, the candidate presentation kit and the franchisee recruitment strategy. We also work on company-owned or mixed network expansion, including into the Republic of Moldova and Italy.
Benefits
You have a verified economic model in which both you and the franchisee earn – the essential condition for a healthy network. Standards are documented so that a new outlet performs as well as the first. The agreement protects you on brand, territory and termination. And through our marketing and advertising production divisions we also build your recruitment materials, franchisee website and candidate acquisition campaigns.
How we work
The assessment stage (2-3 weeks) checks whether the business is franchisable and on what parameters. Structuring the financial and legal model follows, then writing the operations manual with your team, then the presentation kit and recruitment launch. Pricing starts at EUR 490 for the assessment and model structuring; the full package is quoted according to the complexity of the concept.
Who it's for
- Businesses with 1-3 profitable locations and a clear concept
- Brands in hospitality, retail, services and education
- Entrepreneurs who want to expand without their own capital
- Existing networks entering the Republic of Moldova or Italy
What's included
- Franchisability assessment
- Financial model for franchisor and franchisee
- Fee structure: entry fee, royalties, marketing
- Operations manual and brand standards
- Franchise agreement under GO 52/1997 and EU law
- Candidate presentation kit
- Franchisee recruitment strategy and campaigns
- Training and opening programme for new units
How we work
- 1
Concept and potential assessment
- 2
Structuring the financial and legal model
- 3
Writing the operations manual
- 4
Presentation kit and recruitment launch
- 5
Opening the first franchised units
Deliverables
Recommended packages
Packages that already include Franchising & Network Expansion or complement it, with fixed prices and clear deliverables.
Start-Up Pack
For first-time founders: from idea to a working company, with everything set up properly.
One-time payment · excl. VAT
We register the company, choose the right activity codes, set up the bank account and working tools and explain your first-year tax obligations. You leave with a 90-day action plan and an hour of business consulting so you start with direction, not just paperwork.
- Company registration with the Trade Registry: name reservation, articles, filing
- Guidance on activity codes and the right tax regime
- Assistance with opening the bank account and electronic signature
- Google Workspace or Microsoft 365 set-up (e-mail on your own domain)
- Recommendation and initial set-up for accounting and invoicing
- Guide to first-year tax obligations and deadlines
- 90-day action plan for winning your first customers
- 1 hour of business consulting with a senior consultant
- 10% discount on your first website order
Business Plan Pack
For bank loans, investors or grant applications: a plan that gets past the committee.
One-time payment · excl. VAT
A complete business plan with market analysis, strategy, 3–5 year financial projections and risk scenarios, written in the format your bank or funding programme requires. Two working sessions with you and delivery in 10 working days.
- 2 working sessions (discovery + validation) with a senior consultant
- Market, competition and positioning analysis
- Business model, marketing and sales strategy
- 3–5 year financial projections: P&L, cash flow, break-even
- SWOT analysis and risk scenarios
- Format adapted to the bank's or funding programme's requirements
- 10-slide executive presentation (pitch deck)
- 1 revision round after the funder's feedback
- Delivered in 10 working days, in RO or EN
Growth Advisory
For managers and founders who want a consultant alongside them month after month, not just a report.
Subscription · excl. VAT
A senior consultant who knows your business and helps you make the right calls: monthly strategy sessions, analysis of the numbers, project prioritisation and direct access between meetings. The first 30 minutes are free, so we can see whether we are a good fit.
- 4 hours of consulting per month (on site or online)
- Monthly dashboard with your key business indicators (sales, margin, cash)
- Quarterly objectives plan with monthly progress reviews
- Direct WhatsApp/e-mail access between sessions, replies within 24 h
- Analysis and recommendations on pricing, processes and team
- Access to our partner network: accountants, lawyers, funders
- 15% discount on any other MATEGEO service while subscribed
- No long-term contract – month to month
Related services
Services from the same division that clients usually combine with this one.
Frequently asked questions
Didn't find your answer? Message us on WhatsApp or use the contact form.
What EU funding is available for my company in 2026?+
In 2026 there are still open calls under the Regional Programmes (North-East, North-West etc.) for digitalisation and equipment, the Recovery and Resilience components for SMEs, national schemes such as Start-Up Nation and Micro-industrialisation, plus programmes for the Republic of Moldova. We run a free eligibility pre-assessment within 48 hours, and project writing starts at 590 EUR (EU Funding Pack), with a success fee only on approval.
How much does a business plan cost and how quickly is it ready?+
The Business Plan Pack costs 349 EUR and is ready in 10-14 working days: market analysis, 3-5 year financial model, cash-flow forecasts, SWOT analysis and a presentation for the bank or investors. For plans required by funding programmes we use the exact structure and scoring grid of that call, so the project scores as highly as possible at evaluation.
Can you help me set up a company in Romania or the Republic of Moldova?+
Yes. The Start-Up Pack (199 EUR) covers advice on the legal form, business activity codes, preparation of the Trade Register file, tax registration and the initial set-up of accounting and e-invoicing. For the Republic of Moldova we work through our sister company in Chișinău, and for Romanian citizens in Italy we offer complete remote assistance, including notarised power of attorney.
What does “digital transformation” actually mean for an SME?+
It means replacing paper, parallel spreadsheets and lost messages with a clear workflow: a CRM for customers and quotes, electronic invoicing integrated with the national e-invoicing and SAF-T systems, electronic signatures, stock management and automated reports. We start with a 2-3 day process audit, deliver a roadmap with priorities and costs, then implement in stages so your team does not stall during the transition.
Ready to take your business to the next level?
Get a free analysis and a concrete proposal within 24 business hours. No obligations.