La Mustață Barbershop – branding & social content
A characterful identity for a neighbourhood barbershop, applied to the shop sign, window, menu and an Instagram account that became the main booking channel.
La Mustață Barbershop · 2024
Beauty & grooming · Botoșani, România
La Mustață is a three-chair barbershop opened by two barbers with a loyal clientele, who wanted a new space and an image to match.
We created the logo around a stylised moustache with typography inspired by old barbershop signs, and rolled it out across the illuminated sign, window film, mirrors, aprons and the packaging of their own products. The service menu was designed as a large engraved wooden board, and loyalty cards were printed on textured card.
For social media we organised two photo and video sessions, defined a recognisable visual style (warm tones, close-ups, before/after) and built a content calendar the team now follows on its own, with templates for Stories and Reels. Bookings now come mostly through Instagram and the booking link in the profile.
The challenge
A good business with an improvised image, in a town where five new barbershops opened in two years.
The solution
A memorable identity applied throughout the physical space, quality photography and a simple content system the team can maintain on its own.
Want a project like these?
Tell us about your business and we will propose the right solution.