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Iaz Drăgulea – website & identity for a fishing resort

A new visual identity and a booking website for a sport fishing lake that has become one of the county's favourite weekend destinations.

Iaz Drăgulea

Iaz Drăgulea · 2025

Tourism & leisure · Județul Botoșani, România

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iazdragulea.ro
Iaz Drăgulea – website & identity for a fishing resort – Iaz Drăgulea
About the project

Iaz Drăgulea is a sport fishing and leisure resort with pontoons, cabins and a barbecue area. It had an active Facebook page but no coherent identity and no way to book online.

We started with the brand: a logo inspired by reed silhouettes and the waterline, a natural colour palette and a set of materials for signage, T-shirts and on-site markers. We organised a photo and drone video session to show the place as it really is.

The website, built on Next.js, presents the pontoons, rules, rates and availability, with a booking system that blocks slots in the calendar and sends automatic confirmations by e-mail and WhatsApp. We integrated the access map, Google reviews and an Instagram feed. We continue to handle seasonal content and the campaigns for fishing competitions.

The challenge

A beautiful spot known only by word of mouth, with phone-only bookings and an improvised visual image.

The solution

Complete branding, professional photography, a real-time booking website and seasonal social media content.

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